All that Bridgestone was, is, and always will be comes directly from our founder. His words – “the greater one’s contribution to society the more one’s business will grow” – are upheld in both our essence and our commitment.

The Bridgestone Essence is our corporate philosophy. The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfil this mission, Bridgestone Group has used the concept of "foundation". This is a collection of behaviours the business – and those within it –follow to fulfil our mission. Those are: integrity and teamwork, creative pioneering, decision-making based on verified on-site observations, and decisive action after thorough planning.

A guiding principle of our corporate culture is that everyone at Bridgestone can and should contribute their own ideas and voice their opinions. To do so, we create a space and work environment in which everyone can contribute and unleash their creative potential. Everyone needs to demonstrate ownership, courage and agility.

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